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PHILOSOPHY

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ichu-philosophy

About ichu

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About ichu

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To capture the essence of Peruvian dining, ICHU has created an informal, welcoming environment and a
menu of small plates and sharing dishes. Peru’s no-fuss dining culture is all about casual settings,
quality ingredients and shared experiences.

Award-winning designer Joyce Wang has drawn inspiration from Peru’s landscape and culture. Featuring richly textured materials and raw finishes to evoke Peru’s changing topography and dynamic ecosystem, the vibrant colours and inventive flourishes capture Peruvian culinary style.

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NATURE
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NATURE

“Peruvian food is so much more than just ceviche at the beach. “The building block of Peruvian cuisine is its diversity. When you travel to different regions you will understand differing areas will feature cuisine build on different dishes or execution of ingredients.”

TEXTURE
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TEXTURE

“Loving food is not just about having great meals”  “It should extend to a relationship and estimation of value of the Mother Earth. Respecting the ingredients is just as important as appreciating them.”

AUTHENTICITY
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AUTHENTICITY

“At ICHU, we want to celebrate the melting-pot diversity of Peru. The menu will mainly consist of sharing dishes, inspired by the local cevicherias of Lima. Although Peruvian cuisine may not be well known in Hong Kong, we want to make it appealing and comforting with lots of stimulation.”