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PHILOSOPHY

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ichu-philosophy

About ichu

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About ichu

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Members of our ICHU team worked alongside Virgilio Martinez in his award-winning Central restaurant
in Lima

To capture the essence of Peruvian dining, we have created an informal, welcoming environment and a
menu of small plates and sharing dishes. Peru’s no-fuss dining culture is all about casual settings,
quality ingredients and shared experiences.

Award-winning designer Joyce Wang has drawn inspiration from Peru’s landscape and Martinez’s
culinary style. Featuring richly textured materials and raw finishes to evoke Peru’s changing
topography and dynamic ecosystem, the vibrant colours and inventive flourishes capture Martinez’s
progressive culinary style.

ichu-philosophy

Chef VIRGILIO MARTINEZ VELIZ

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Chef VIRGILIO MARTINEZ VELIZ

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Born in Peru, Virgilio Martinez is a celebrated figure in the culinary world. One of the most prominent ambassadors for Peruvian cuisine, he has trekked throughout Peru to discover native ingredients and educate consumers on local agriculture. In 2009, he opened Central in Lima with the aim of championing Peru’s rich biodiversity and sourcing the country’s rarest ingredients. Central claimed the No.1 position on Latin America’s 50 Best Restaurants list for three consecutive years, from 2014-2016. In 2012, he opened ‘Lima Fitzrovia’ in London and ‘Lima Floral’, another London restaurant, in 2014 followed by ‘Lima Dubai’ in 2017.

ICHU marks the chef’s first restaurant in Asia.

Reservations
NATURE
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NATURE

“Peruvian food is so much more than just ceviche at the beach,” explains Virgilio Martinez. “The building block of Peruvian cuisine is its diversity. When you travel to different regions you will understand differing areas will feature cuisine build on different dishes or execution of ingredients.”

TEXTURE
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TEXTURE

“Loving food is not just about having great meals,” says Martinez. “It should extend to a relationship and estimation of value of the Mother Earth. Respecting the ingredients is just as important as appreciating them.”

AUTHENTICITY
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AUTHENTICITY

“At ICHU, we want to celebrate the melting-pot diversity of Peru. The menu will mainly consist of sharing dishes, inspired by the local cevicherias of Lima. Although Peruvian cuisine may not be well known in Hong Kong, we want to make it appealing and comforting with lots of stimulation.”